FlashPoint Live

FlashPoint Live

Engaging Audiences with Faith Based Politics

Engaging Audiences with Faith Based Politics

Client.

FlashPoint

Tools.

Figma

Year.

2024

Role.

UI/UX Designer

Context

In today’s fast-moving media landscape, FlashPoint set out to build a strong digital presence that connects directly with its audience. The goal was to create a bold, easy-to-use microsite that puts politics front and center, showcases powerful voices, and sparks real engagement. I imagined it as a central hub, somewhere people could quickly find, share, and interact with FlashPoint’s most urgent content.

In today’s fast-moving media landscape, FlashPoint set out to build a strong digital presence that connects directly with its audience. The goal was to create a bold, easy-to-use microsite that puts politics front and center, showcases powerful voices, and sparks real engagement. I imagined it as a central hub, somewhere people could quickly find, share, and interact with FlashPoint’s most urgent content.

In today’s fast-moving media landscape, FlashPoint set out to build a strong digital presence that connects directly with its audience. The goal was to create a bold, easy-to-use microsite that puts politics front and center, showcases powerful voices, and sparks real engagement. I imagined it as a central hub, somewhere people could quickly find, share, and interact with FlashPoint’s most urgent content.

The Challenge

In a crowded digital space, FlashPoint needed a strong, direct-to-audience platform that could cut through the noise. With no existing hub, the goal was to build a digital home from the ground up—one that could handle a growing stream of video and podcast content while making it easy to discover, share, and engage.


Key Focus Areas

Content Discoverability: Simple, intuitive navigation to help users quickly find relevant episodes.

Audience Engagement: Features that encourage sharing, interaction, and deeper connection with the content.

Brand & Urgency: A bold, serious design that reflects the program’s tone and mission.

Cross-Platform Experience: Seamless performance across devices and platforms.

The ultimate goal was to launch a high-impact microsite that increases viewership, builds loyalty, and expands FlashPoint’s digital reach.

In a crowded digital space, FlashPoint needed a strong, direct-to-audience platform that could cut through the noise. With no existing hub, the goal was to build a digital home from the ground up—one that could handle a growing stream of video and podcast content while making it easy to discover, share, and engage.


Key Focus Areas

Content Discoverability: Simple, intuitive navigation to help users quickly find relevant episodes.

Audience Engagement: Features that encourage sharing, interaction, and deeper connection with the content.

Brand & Urgency: A bold, serious design that reflects the program’s tone and mission.

Cross-Platform Experience: Seamless performance across devices and platforms.

The ultimate goal was to launch a high-impact microsite that increases viewership, builds loyalty, and expands FlashPoint’s digital reach.

In a crowded digital space, FlashPoint needed a strong, direct-to-audience platform that could cut through the noise. With no existing hub, the goal was to build a digital home from the ground up—one that could handle a growing stream of video and podcast content while making it easy to discover, share, and engage.


Key Focus Areas

Content Discoverability: Simple, intuitive navigation to help users quickly find relevant episodes.

Audience Engagement: Features that encourage sharing, interaction, and deeper connection with the content.

Brand & Urgency: A bold, serious design that reflects the program’s tone and mission.

Cross-Platform Experience: Seamless performance across devices and platforms.

The ultimate goal was to launch a high-impact microsite that increases viewership, builds loyalty, and expands FlashPoint’s digital reach.

My Approach

I set out to better understand FlashPoint’s audience and their content habits, what they valued most, and what would keep them coming back in a new digital space.

Content Audit: I took a deep dive into existing videos and podcasts to identify key themes, messaging, and structural patterns worth amplifying.

Competitive Analysis: I looked at other platforms in the news and commentary space to spot best practices in content delivery, user engagement, and visual storytelling.

I set out to better understand FlashPoint’s audience and their content habits, what they valued most, and what would keep them coming back in a new digital space.

Content Audit: I took a deep dive into existing videos and podcasts to identify key themes, messaging, and structural patterns worth amplifying.

Competitive Analysis: I looked at other platforms in the news and commentary space to spot best practices in content delivery, user engagement, and visual storytelling.

I set out to better understand FlashPoint’s audience and their content habits, what they valued most, and what would keep them coming back in a new digital space.

Content Audit: I took a deep dive into existing videos and podcasts to identify key themes, messaging, and structural patterns worth amplifying.

Competitive Analysis: I looked at other platforms in the news and commentary space to spot best practices in content delivery, user engagement, and visual storytelling.

Color Scheme

The FlashPoint microsite uses a high-contrast palette that features dark blues and blacks paired with bold reds and white to create a sense of urgency and impact, with spirit inspired by the audience’s sense of patriotism.

The FlashPoint microsite uses a high-contrast palette that features dark blues and blacks paired with bold reds and white to create a sense of urgency and impact, with spirit inspired by the audience’s sense of patriotism.

The FlashPoint microsite uses a high-contrast palette that features dark blues and blacks paired with bold reds and white to create a sense of urgency and impact, with spirit inspired by the audience’s sense of patriotism.

Impact

The redesigned FlashPoint microsite delivers a platform for sharing political content and connecting with the audience with a centralized digital presence.

The redesigned FlashPoint microsite delivers a platform for sharing political content and connecting with the audience with a centralized digital presence.

The redesigned FlashPoint microsite delivers a platform for sharing political content and connecting with the audience with a centralized digital presence.

© 2025 Jay DiMaria

© 2025 Jay DiMaria

© 2025 Jay DiMaria